If you are already quite upbeat with the Penguin and Panda updates, 21st April, 2015 is going to amaze you with its all new algorithm that will be supposedly impacting the Google Page ranks in a lot better manner. The experts say, it’s a mobile-friendly algorithm that will impact maximum sites of the current time.
As per Google’s claim, the mobile-friendly algorithm is especially designed to address the mobile-friendly sites of the time. Since more and more web designers are extremely focused on creating mobile sites, optimizing those for mobile users has become extremely important. This way, it will be easier to increase views and attract customers. The latest algorithm of Google is coming up with new tools, which are expected to impact the mobile results most importantly and will e even more effective than Panda or Penguin.
However, it has also been probed whether this algorithm will be exclusively impact the mobile sites, which were otherwise not possible for Penguin or Panda. Research says that Panda and Penguin have so far been successful in impacting a large number of sites for desktop and PC, but for mobile sites their effect is not that far-reaching. But, in short, the upcoming algorithm is expected to have larger impact that its previous counterparts.
Though a specific percentage of searches has not yet been disclosed, it is believed that more than 50% of the searches done on Google are on mobile devices. So it stands a larger chance of getting more customers if the sites are mobile-friendly.
So, the biggest take away point is that the success of a site in the 21st century depends on how mobile-friendly it is. After all research says that 50% of the traffic is coming from mobile device and if you are not mobile-friendly, chances are you will be missing out a significantly large volume of traffic.
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Looking for improve your local business overview in Google Knowledge Graph, Ranking and Rich Snippet as well? Schema tags have power to boost your click though rate and search engine visibility. Medium and small business owners can use for their websites that will have a big impact.
Local Schema Tags: Following tags can be implemented on website name, address and contact information:-
<div itemscope itemtype="http://schema.org/LocalBusiness">
<a itemprop="url" href="http://www.yourwebsite.com"><div itemprop="name"><strong>Your Website Name</strong></div>
</a>
<div itemprop="description">Your Website Description</div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">Your Website Address</span><br>
<span itemprop="addressLocality">City Name</span><br>
<span itemprop="addressRegion">State Name</span><br>
<span itemprop="postalCode">Postal Code in Digit</span><br>
<span itemprop="addressCountry">Country Name</span><br>
<span itemprop="telephone">Phone No.</span><br>
<span itemprop="faxNumber">Fax No.</span>
<span itemprop="Email">Email No.</span>,
</div>
</div>
Social Media Schema Tags: Schema microdata can be also used for social media connectivity which helps to show your social media profiles in Google Knowledge graph with your business information:-
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="sameAs" href="https://www.facebook.com/yourpage">FB</a>
<a itemprop="sameAs" href="http://instagram.com/yourpage">Instagram</a>
<a itemprop="sameAs" href="https://plus.google.com/+Yourpage">Google+</a>
</div>
Logo and Working Hours Schema: These tags also improve your search engine appearance. The codes are:-
<img src="Logo images url" alt="Website Name" item itemprop="logo" />
<time itemprop="openingHours" datetime="Mo, Tu, We, Th, Fr 09:00-18:00">Monday to Friday 09:00am - 06:00pm</time><br/>
<time itemprop="openingHours" datetime="Sa, Su 11:00-17:00">Saturday to Sunday 11:00am - 05:00pm</time>
Site Search Schema Mark up: You can display more informative results pages in search engine by adding Sitelink schema tags:-
<div itemscope itemtype="http://schema.org/WebSite">
<meta itemprop="url" content="https://www.yourwebsite.com/"/>
<form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
<meta itemprop="target" content="https://query.yourwebsite.com/search?q={search_term_string}"/>
<input itemprop="query-input" type="text" name="search_term_string" required/><input type="submit"/>
</form></div>
Review Schema Tags: Review schema tag is used to appear the star rating with number of reviews. They really helps to gain traffic and user trust.
<div itemscope itemtype="http://schema.org/Organization">
<span itemprop="name">Your Website Name</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
Rated <span itemprop="ratingValue">5/5 based on <span itemprop="reviewCount">10 Reviews
</div>
We hope these schema codes will improve your website snippet in search engines. If you have any query regarding schema tags or need SEO services Canada, then drop an email us.
