5 Types of Schema Tags for Local Businesses

Looking for improve your local business overview in Google Knowledge Graph, Ranking and Rich Snippet as well? Schema tags have power to boost your click though rate and search engine visibility. Medium and small business owners can use for their websites that will have a big impact.

Local Schema Tags: Following tags can be implemented on website name, address and contact information:-

<div itemscope itemtype="http://schema.org/LocalBusiness">
<a itemprop="url" href="http://www.yourwebsite.com"><div itemprop="name"><strong>Your Website Name</strong></div>
</a>
<div itemprop="description">Your Website Description</div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">Your Website Address</span><br>
<span itemprop="addressLocality">City Name</span><br>
<span itemprop="addressRegion">State Name</span><br>
<span itemprop="postalCode">Postal Code in Digit</span><br>
<span itemprop="addressCountry">Country Name</span><br>
<span itemprop="telephone">Phone No.</span><br>
<span itemprop="faxNumber">Fax No.</span>
<span itemprop="Email">Email No.</span>,
</div>
</div>

Social Media Schema Tags: Schema microdata can be also used for social media connectivity which helps to show your social media profiles in Google Knowledge graph with your business information:-

<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="sameAs" href="https://www.facebook.com/yourpage">FB</a>
<a itemprop="sameAs" href="http://instagram.com/yourpage">Instagram</a>
<a itemprop="sameAs" href="https://plus.google.com/+Yourpage">Google+</a>
</div>

Logo and Working Hours Schema: These tags also improve your search engine appearance. The codes are:-

<img src="Logo images url" alt="Website Name"  item itemprop="logo" />
<time itemprop="openingHours" datetime="Mo, Tu, We, Th, Fr 09:00-18:00">Monday to Friday 09:00am - 06:00pm</time><br/>
<time itemprop="openingHours" datetime="Sa, Su 11:00-17:00">Saturday to Sunday 11:00am - 05:00pm</time>

Site Search Schema Mark up:  You can display more informative results pages in search engine by adding Sitelink schema tags:-

<div itemscope itemtype="http://schema.org/WebSite">
<meta itemprop="url" content="https://www.yourwebsite.com/"/>
<form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
<meta itemprop="target" content="https://query.yourwebsite.com/search?q={search_term_string}"/>
<input itemprop="query-input" type="text" name="search_term_string" required/><input type="submit"/>
</form></div>

Review Schema Tags: Review schema tag is used to appear the star rating with number of reviews. They really helps to gain traffic and user trust.

<div itemscope itemtype="http://schema.org/Organization">
   <span itemprop="name">Your Website Name</span>
   <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
     Rated <span itemprop="ratingValue">5/5 based on <span itemprop="reviewCount">10 Reviews
</div>

We hope these schema codes will improve your website snippet in search engines. If you have any query regarding schema tags or need SEO services Canada, then drop an email us.